Microsoft sure knows how to throw a block party.

By | September 22, 2013

Microsoft opened a store in the Burlington Mall and wanted to welcome themselves to the neighborhood in a big way.

I wasn’t sure what to expect from a tech store grand opening. Honestly, my expectation was a lot of grey suits and demonstrations, a la product launch talks… Boy was I wrong. In a two part opening (on a Thursday and  Saturday), Microsoft donated thousands to a local charity and made big waves in the youth market.

Microsoft Grand Opening and Concert

Microsoft brought in Demi Lovato to play a free concert in one of the back parking lots of the mall. I was early for my 8 am shift and pur straight to work because at 8 in the morning, the mall was covered with over-tired teens/tweens and their exhausted parents. They stayed in line overnight to get tickets to the show– and for a lucky few, passes to meet Demi herself.

Our team was handing out water, keeping order in the line, handing out raffle tickets, and (my personal favorite) keeping the crowd’s energy up. There’s something uniquely rewarding about helping someone, especially a group of people, past tired to delirious.

“You’ve waited all night for this!”

“What’s your favorite Demi song?!”

“Have you ever played Kenict?”

“[Dances like no one’s watching]”

We handed out remaining tickets in the store and to stores around the mall (community building) and I even finished a run on Trials HD.

On Saturday, the dedication of Demi fans did not wan. Many of them were wearing the purple Microsoft shirts they were given the day before. Luckily this was one of the most beautiful days in September.

2013-09-21 15.10.57

We distributed an entire pallet of water by the wagon-full, gave out hundreds of  Microsoft branded water bottles, and worked with law enforcement and EMS to ensure the event was fun and safe.

Demi put on such a great show and the the Microsoft team was so ready the day went off without a hitch.

Sadly, my opening day shift ended at 1pm and I didn’t wait the extra four and a half hours to see Mj. Nelson demo the Xbox ONE.

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